The articles which are published in the area of marketing strategies in dairy industry have collected for the study and from website of amul dairy. Amul is recognized for well established distribution and delivery network for dairy products. Prasanta kumar mohapatra pgdm of asian school of management a report submitted in. Contribute to pavandesai106eamul development by creating an account on github. The objective of amul, the dairy cooperative in india, is to spur the white revolution in the country and make india the largest producer of milk and milk products in the world. Keywords information communication technologies, cooperative movement, village dairy industry, amul, dairy information. The brand name amul, sourced from the sanskrit word. Its branded consumer products registered growth of 14% over the.
Gujarat cooperative milk marketing federation ltd, which markets the amul brand of milk and dairy products, reported an 8% increase in turnover at rs 29,220 crore for the financial year ended march 31, 2018. Because of the excellent products, the top of the mind positioning, the fantastic distribution and supply chain channels and finally the point of purchase branding and advertising of the amul girl, amul finds itself in a very strong position where its brand equity is concerned. As part of amuls continuous effort to improve the socioeconomic conditions and livelihood of dairy farmers, amul has come out with various schemes to increase cattle holding per farmer thereby their income. The sources of information are both of primary data and secondary. Prasanta kumar mohapatra pgdm of asian school of management a report submitted in partial fulfillment of the requirements of pgdm 200810 company. Market analysis and sales development of amul milk. Report on industrial visit to amul 3068 words bartleby. Nov 23, 2018 a blue haired moppet in a polka dotted dress, who hasnt grown even by a day ever since she graced a billboard for the first time in 1967. The amul advertising campaign story began in 1966 when sylvester dacunha, the then managing director of the advertising agency was entrusted to design an ad campaign for amul butter. Competitive advantage in the marketing strategy of amul there are two major competitive advantages of amul over other brands. It is the apex organisation of the dairy cooperatives of gujarat, popularly known as amul,which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
Discuss project report on brand amul within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. A research project report onconsumer perception about. Dairy industry includes all the firms dealing with the processing of milk and manufacturing of milk products and their marketing in industrial scale. Amul download and upload project reports related to amul. Preface amul is the pride not only of gujarat but also of entire country. Amul is the l argest milk brand in asia, marketing more than 30 different brands of dairy products like cheese, ice cream, condensed milk, ready to eat pizza, beverages etc. A detailed analysis of anand milk union limited amul in india rupinder kaur assistant professor, ggs khalsa college for women, jhar sahib, ludhiana, punjab. A person aspiring to enter in management profession must have practical knowledge of the subject. Jul 02, 2019 final report of gcmmf ltd download as word doc. The swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. Amul uht milk in tetra packs, with a shelf life of 15 days, was released in 1983 and by 198889 uht milk with shelf life of 60 days had become available. Presentation on amul advertisements by chandan sharma 23484 views. Prasanta kumar mohapatra pgdm of asian school of management a report submitted in partial fulfillment of the requirements of. A detailed analysis of anand milk union limited amul in india.
Processed cheese, curd, butter milk and ghee manufacturing plant, detailed project report, profile, business plan. A detailed analysis of anand milk union limited amul in. Sorghum cultivation income jowar, yield, project report. This union was started with 250 liters of milk per day. Marketing strategy of amul amul marketing and business strategy. Pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 nmims customize assignment 495 2019 assignment for nmims 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459 financial. With the noncompete agreement having run out, amul launched its fresh milk in delhi in two variants full cream and toned priced at par with that of mother dairy. Keywords abstract the brand name amul, from the sanskrit amoolya, was suggested by a quality control expert in anand formed in 1946, is a dairy cooperative in india. A dairy demonstration farm ddf has been set up at mogar to demonstrate scientific methods of dairy farming. Nimje, hereby declare that the an annual turnover of taste of india gcmmfreceives international. In 2011, amul was named the most trusted brand in the food and beverages sector in the brand trust report, published by trust research advisory. Oct 31, 2014 project report on amul by rohan naik 183519 views. Turnover a new concept for dairy industry which is a hybrid of cooperative and professional management. Dairy farming and dairy products with cattle breeding 500 jersey cows dairy hb parlor milking process, veterinary clinic, cow urine processing, kande from cow dung dairy products.
In 1982, it introduced amul shrikhand in bombay, and brought out new flavors between 1986 and 1989. The amul experience indicates that if properly designed and implemented, the rural poor can benefit from ict platforms. Mar 30, 2011 in 2011, amul was named the most trusted brand in the food and beverages sector in the brand trust report, published by trust research advisory. Amul franchise business opportunity amul the taste of. Marketing strategies of amul creative blog on indian. A blue haired moppet in a polka dotted dress, who hasnt grown even by a day ever since she graced a billboard for the first time in 1967. It is a matter of great pleasure in preparing this project on such esteemed organization. Amul s success led to the creation of similar structures of milk producers in other districts of gujarat. Marketing strategy of amul amul marketing and business. In the year 1946 the union was known as kaira district cooperative milk producers union. Customization of it platforms for use in rural communities is emerging as a major opportunity for change. Amul project report milk cheese free 30day trial scribd. Amul questionnaire,ask latest information,abstract, report,presentation pdf,doc,ppt, amul questionnaire technology discussion, amul questionnaire paper presentation details.
The main objective of this paper is to study the marketing strategy in amul dairy methodology. In the corporate form of an organization the shareholders are nonparticipative members whereas in this form the members are the participative owners of the organization. The outlets are spread over 100 to 300 sq ft in markets, premier educational institutes, hospitals, railway stations, bus stations, municipal corporation gardens etc. Dairy industry is a very important and the basic industry for. Because of the large numbers of dairy suppliers, amul has a tremendous strength and reliability in its supply chain. Roof should be of asbestos, cement asbestos, or tile. The objective of industrial visit is to gain insight into practical knowledge in a.
A study on consumer buying pattern towards amul milk dissertation submitted to the padmashree dr. Gcmmf is the largest exporter of dairy products in india and amul is the umbrella for all of its products. Gcmmf test marketed amul cheese spread in 1983 following it with a new softer cheese spread. Mar 17, 2019 the swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. This paper clearly mentions objectives of study and research methodology utilized. Amul has been adding to its milkprocessing capacity in recent years.
In the year 1946 the first milk union was established. Prof vinod dumbre department of business management padmashree dr. Amul parlours are exclusive amul outlets which stores and sells entire range of amul products. They drew on amul s experience in project planning and finishing. You will find amul present even in small towns and villages. This is one company which is strong in urban as well as rural distribution. The farmers of gujarat own the largest state of the art dairy plant. Amul download and upload project reports related to amul on. Amul is the top brand for ice creams and dairy products. By sharing your knowledge in terms of notes, research reports, discussions, articles etc. Market analysis and sales development of amul milk marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Its success has not only been emulated in india but serves as a model for rest of the world. It all started with just two dairy cooperative societies and litres of milk and started growing with thribhuvandas patel and dr v kurien. A project report chocolate amul anand milk union ltd.